Client: Tai Pei, Student Concept.
Service: Creative Direction, Brand Strategy, Content Creation, Art Direction, Communication Strategy.
Insight: Traditional eating habits are a thing of the past for young millennials. We will leverage the idea that someone has been controlling the way we eat, and position Tai Pei at the forefront of the rise for freedom.
Strategists - Emma Pindell (Strategy Director), Benson Wink, Ben Neal, Colleen Cass, Rachel Benner
Art Directors - Tucker Stosic (Co-Creative Director), Kevin Camacho, Devyn Holbrook, Jasmine Tran
Videographers - Kyra Bailey, Key Higdon
Writers - Mac Mullen, Tim Farah, Talia Bootz
Media Planners - James McAndrew (Media Director), Hailey Geller, Emma Hyman, Emily Sarale, Ashley Graves, Cailin Wolf