Emily Leclerc
Emily Leclerc // Art Director + Designer

Snapple // NSAC

Snapple asked us to increase sales across the nation. We gave them something different - a revitalized voice inspired by the brand's quirky roots. 

My role entailed some parts art direction, some parts creative conceptualizing, most parts learning as much as possible from 23 of the most talented advertising students/professors in UO's class of 2016. 

Our team feat. my doodles. 

Strategists - Kim Uong (Strategy Director), Rex Nwerem, Nick Hanlin, Mairi McCaslin, Josh Carnahan, Emma Pindell

Art Directors - Alex Lianopoulis (Co-Creative Director), Chloe Harlig, Justin HunMatthew Sorenson, Myself

Videographers/Photographers - Matthew Sorenson, Claire Chong

Writers - Adam Van Dusen (Co-Creative Director), Chloe Huckins, Camille Lieurance

Media Planners - Paulina Liang (Media Director), Cherish Lee, Lana Shapiro, Clay Attig, Fahma MohammedJames McAndrew